GRC Cycling

GRC is not your average cycling apparel brand. With a focus on the younger generation, they're breaking away from the traditional cycling scene and infusing it with a touch of street style. To showcase their unique brand identity, we embarked on a photography project that captured the essence of GRC. The shoot was against a concrete city backdrop, with models donning GRC's edgy designs.

In the photos and videos, we wanted to convey a sense of rebellion and grunge, blurring the lines between cycling wear and street fashion. Join us as we explore the world of GRC and witness how they're revolutionising the cycling industry with their bold and unconventional approach.